I help Shopify brands and E-Commerce teams scale with SEO, conversion rate optimisation, email, and customer journey optimisation strategies.
Full-Funnel Search: Our approach covers everything from getting you to the top of search results to turning clicks into customers. We handle the technical SEO and content to bring people in, then optimize your paid ad campaigns—including account setup and creative testing—to deliver a strong and consistent return on your ad spend.
Ready to get more from your existing traffic? We dive into your data to find out why people aren't converting. Through rapid A/B testing and UX improvements, we fix bottlenecks that are costing you sales. Our focus is on optimizing critical areas like product pages and the checkout process to give your conversion rates a significant boost.
Your Shopify store is your most important asset. We'll fine-tune it for success, from speeding up your site and optimizing navigation to improving product feeds and tagging. Our work ensures your store is designed well, runs smooth, and is set up to drive sales and scale with your business.
We look at the entire journey a customer takes with your brand—from their very first click to their repeat purchases. By reducing friction points and making smart decisions based on clear data, we help you increase customer lifetime value (LTV) and build a loyal customer base.
We turn your email list into a powerful revenue engine. Our strategy goes beyond basic newsletters, focusing on automated lifecycle flows and targeted campaigns that consistently drive sales. From growing your list and segmenting your audience to writing compelling copy, we ensure your email marketing pays for itself and keeps customers coming back.
Book a free 20-minute call. We’ll spot quick wins and outline a plan you can execute immediately.
Get a planA snapshot of outcomes. Happy to walk through the how on a call.
Increased EDM revenue by 70.44% through a three-part strategy focused on optimizing email campaigns with A/B testing, growing the subscriber base, and enhancing engagement to boost traffic and conversions. My current focus is on database segmentation to deliver more relevant content and reduce churn.
I boosted total online revenue by 13.91% with a holistic, multi-channel strategy. My focus was on enhancing email marketing, implementing conversion rate optimization (CRO), and improving website traffic & SEO to build a more resilient and high-performing online presence.
My focus on user experience and conversion rate optimization delivered a total conversion rate increase of 18.93% over two years. This significant growth came from streamlining the checkout process, running continuous A/B testing, and applying a user-centric design to remove obstacles and convert more visitors into customers.
Lean, clear, fast. You’ll always know what’s happening and why.
We start by analysing your business. We'll audit your current data, analyse your website and marketing funnels, and pinpoint anything holding you back. Our goal is to identify what's truly stopping growth, so we can focus on solutions that move the needle.
Now that we know what needs to be fixed, it's time to create a clear plan. We'll design a strategic roadmap of experiments and initiatives, prioritizing by impact vs. effort. This ensures we're working on the most valuable tasks first, setting you up for scalable, long‑term growth.
Now it's time to put our plan into action. We’ll rapidly deploy and test our solutions, continuously measure performance and make real‑time adjustments. Everything is thoroughly documented, building a compounding library of learnings and a clear playbook you can use long after our work is done.
Simple options. Shift between project or monthly retainer below.
The perfect way to get started and see immediate results. We’ll audit a key area of your business and deliver a list of quick, impactful wins.
What you get:
Our most popular tier for sustained growth. We manage search & email, and run ongoing CRO sprints to hit your targets.
What you get:
For established businesses ready to accelerate. We take full ownership of search & email with advanced tracking and custom reporting.
What you get:
Indicative rates in NZD. Final pricing set after discovery.
I’m a digital marketing executive with 2.5 years at Bargain Chemist, where I’ve managed a large Shopify site, built and executed SEO/SEM strategy, run high-performing EDMs (Klaviyo), and led CRO initiatives that directly improved sales and customer experience.
I hold a Bachelor of Commerce (Marketing + Information Systems). I blend marketing craft with systems thinking so the work isn’t just creative—it’s operationally sound and measurable.
We exist to transform your digital presence into your most powerful growth engine. Our mission is to build robust, full-funnel strategies that not only attract visitors and convert them into loyal customers, but also build a powerful and consistent brand presence across all online channels. We ensure every decision is driven by data and designed for sustainable, long-term success.
Tell me about your goals and let's explore how we can work together to achieve them. The first step is a conversation to understand what you need. From there, we can build a clear plan of action.
Send me an email with your project details and I'll get back to you within 24 hours.
michaelsowden17@gmail.comClick to open your email client
