I help Shopify brands and E-Commerce teams scale with SEO, conversion rate optimisation, email, and customer journey optimisation strategies.
Scaling your reach where it matters most. I combine high-intent Google Ads and technical SEO to capture existing demand, paired with targeted Meta Ads to find new audiences. My approach ensures your brand is visible across the entire search and social landscape, driving a consistent flow of qualified traffic to your store.
Turning visitors into customers through data-driven design. I manage and optimize Shopify stores to be fast, intuitive, and high-converting. By analyzing the Customer Journey and running aggressive CRO experiments, I identify and fix the bottlenecks that are costing you sales, ensuring every click has the best chance of converting.
Maximizing the value of every customer you acquire. I turn your email list into a recurring revenue engine through automated Lifecycle Flows and strategic campaigns. By optimizing the post-purchase journey, I help you build brand loyalty and increase Customer Lifetime Value (LTV), ensuring your customers keep coming back.
A snapshot of outcomes. Happy to walk through the how on a call.
"Michael's email strategy completely transformed our customer retention and revenue."
Challenge: Email revenue had plateaued with declining engagement rates.
Solution: Implemented a comprehensive email optimization strategy focusing on segmentation, A/B testing, and lifecycle automation.
Result: Achieved 70.44% revenue growth while improving subscriber engagement and reducing churn.
"The holistic approach delivered results across every channel we tracked."
Challenge: Revenue growth was stagnant despite increasing traffic.
Solution: Deployed an integrated strategy combining email marketing, CRO, and SEO improvements to maximize every touchpoint.
Result: Boosted total online revenue by 13.91% with sustained, compound growth.
"The conversion improvements were immediate and sustained over time."
Challenge: High traffic but low conversion rates indicated UX friction.
Solution: Conducted comprehensive UX analysis and implemented data-driven CRO experiments to remove conversion barriers.
Result: Achieved 18.93% conversion rate increase over two years through continuous optimization.
Lean, clear, fast. You’ll always know what’s happening and why.
We start by analysing your business. We'll audit your current data, analyse your website and marketing funnels, and pinpoint anything holding you back. Our goal is to identify what's truly stopping growth, so we can focus on solutions that move the needle.
Now that we know what needs to be fixed, it's time to create a clear plan. We'll design a strategic roadmap of experiments and initiatives, prioritizing by impact vs. effort. This ensures we're working on the most valuable tasks first, setting you up for scalable, long‑term growth.
Now it's time to put our plan into action. We’ll rapidly deploy and test our solutions, continuously measure performance and make real‑time adjustments. Everything is thoroughly documented, building a compounding library of learnings and a clear playbook you can use long after our work is done.
Simple options. Shift between project or monthly retainer below.
The perfect way to get started and see immediate results. We’ll audit a key area of your business and deliver a list of quick, impactful wins.
What you get:
Our most popular tier for sustained growth. We manage search & email, and run ongoing CRO sprints to hit your targets.
What you get:
For brands ready to dominate. We become your full-stack growth team, handling everything from strategy to execution across all channels.
What you get:
I'm a digital marketing specialist obsessed with data and performance. I don't just run ads; I build comprehensive growth engines that connect every part of your customer's journey.
Based in New Zealand, I work with ambitious brands globally to help them scale faster and more efficiently. My philosophy is simple: test, learn, and iterate.
Let's discuss your goals and how we can help you achieve them. No pressure, just a conversation about what's possible.
