Weekly breakdowns of what matters in e-commerce: SEO/SEM updates, CRO plays, Shopify tips, and lifecycle wins.
Learn how to analyze your e-commerce funnel to identify drop-off points and increase conversions. Master the customer journey from visit to purchase.
Small fixes that move conversion: error states, payment icons, and image compression that doesn't wreck quality.
How to react to ranking volatility without nuking your content strategy or overspending in paid.
Welcome → browse/cart abandonment → post-purchase. Benchmarks, guardrails, and copy that converts.
