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Digital Marketing Specialist

Performance-first marketing for brands that want results.

I work with ecommerce brands on SEO, paid search, email, and CRO — covering the full funnel rather than just one piece of it.

performance_overview.js Live
Avg CTR lift 0%
across Google Search accounts
CPA reduction 0%
average across paid campaigns
Email rev share 0%
for top-performing clients

Tools I work with

Services

Three things that actually move revenue: getting found, converting visitors, and earning repeat sales.

01
28%avg CTR lift

Search & Social Growth

High-intent Google Ads and technical SEO to capture the demand that already exists, then Meta Ads to reach the people who haven't found you yet.

Google AdsSEOMeta Ads
02
18.9%conv. rate lift

Storefront & CRO

Fast, easy-to-buy Shopify stores. I map the journey, find the drop-offs, and run CRO experiments that recover lost sales.

ShopifyCROUX
03
70%email rev. growth

Email & Lifecycle

Automated lifecycle flows that turn one-time buyers into repeat customers — so post-purchase adds to lifetime value instead of being an afterthought.

KlaviyoFlowsRetention

Recent Wins

Real numbers from real accounts. Happy to walk through the detail on a call.

The process

How it works

Lean, clear, no-fluff. You'll always know what's happening and why.

1

Diagnose

We audit your data, analyse your website and marketing funnels, and pinpoint exactly what's holding back growth.

2

Design

We build a roadmap of experiments, ranked by likely impact, so the work always starts with what's worth the most.

3

Deliver

We deploy and test rapidly, measure everything, and build a clear playbook you can use long after our work is done.

Pricing

Straightforward options

Toggle between monthly retainer and one-off project pricing below.

Monthly One-off
Starter
NZ$1,000

A good way to start and see results fast. We audit one key area of your business and hand back a list of quick wins you can act on.

What you get:

  • A full audit of your Search or Email performance
  • A 10-point Conversion Rate Optimisation (CRO) checklist
  • Our team's support to implement fixes for two weeks
Enquire
Most Popular
Growth
NZ$1,500

Our most popular tier for sustained growth. We manage search & email, and run ongoing CRO sprints to hit your targets.

What you get:

  • Ongoing SEO/SEM management
  • Full build-out of your lifecycle email flows
  • Continuous CRO experiments to boost conversions
Enquire
Scale
NZ$3,000

For brands ready to push hard. We act as your growth team across every channel, handling the strategy and doing the work.

What you get:

  • Everything in Growth, plus:
  • Advanced customer journey mapping & personalisation
  • Priority support & weekly strategy calls
Enquire
MS
Michael Sowden
Digital Marketing Specialist
Christchurch, NZ
5+ Years exp.
20+ Brands
Google AdsSEOMeta Ads KlaviyoCROShopify
About

Nova Reach

I'm a digital marketing specialist based in Christchurch, NZ. I work across paid search, SEO, email, and CRO — not as separate services, but as one connected system.

Most ecommerce brands are strong in one channel and leaky everywhere else. I look at the full picture, find where revenue is slipping through, and fix it. The method: test, measure, adjust, repeat.

Numbers over gut feel Full-funnel, not just top Test, measure, repeat
Work with me

Let's talk

Tell me where the business is and where you want it to go. I'll tell you what I'd actually do — no sales pitch, just a straight conversation.