Services Approach Writing Pricing About Free audit
Digital marketing specialist · Christchurch, NZ

Full-funnel growth for ecommerce brands — run by the specialist, not an account manager.

SEO, paid search, email and CRO as one connected system. You work directly with the person doing the work — no hand-offs, no juniors.

3 yrs
across paid & organic
Weekly
writing on search
Full funnel
not just one channel
LATEST WRITING
SEM · 21 Jun 2026

Google's August bidding shift: why your target CPA is about to cost more

What Promotion Mode and Smart Bidding Exploration mean for budget-limited campaigns.

SEO · 22 Jun · AI in Search Console All posts →
Available for new clients — 2 spots this quarter
Tools I work in daily Google Ads Google Analytics 4 Klaviyo Shopify Meta
Services

Three things that actually move revenue

Getting found, converting the visitors you've got, and earning repeat sales — handled as one system, not three disconnected line items.

01

Search & social growth

High-intent Google Ads and technical SEO to capture demand that already exists, then Meta Ads to reach the people who haven't found you yet.

Google AdsSEOMeta Ads
02

Storefront & CRO

Fast, easy-to-buy Shopify stores. I map the journey, find the drop-offs, and run CRO experiments that recover lost sales.

ShopifyCROUX
03

Email & lifecycle

Automated lifecycle flows that turn one-time buyers into repeat customers — so post-purchase builds lifetime value instead of being an afterthought.

KlaviyoFlowsRetention
The approach

Lean, clear, no fluff

You'll always know what's happening and why. The method is simple: test, measure, adjust, repeat.

1

Diagnose

I audit your data, analyse your website and marketing funnels, and pinpoint exactly what's holding back growth.

2

Design

I build a roadmap of experiments, ranked by likely impact, so the work always starts with what's worth the most.

3

Deliver

I deploy and test rapidly, measure everything, and leave you a clear playbook you can keep using long after.

Writing

I write about what's actually changing in search

How I think matters more than a logo wall. I publish breakdowns of the shifts that actually move ecommerce — search, paid media and lifecycle — most weeks.

Pricing

Straightforward options

Toggle between a monthly retainer and one-off project pricing.

Monthly One-off
Starter
NZ$1,000

A fast way to see results. I audit one key area and hand back a list of quick wins you can act on.

  • Full audit of your Search or Email performance
  • 10-point CRO checklist
  • Two weeks of support to implement fixes
Enquire
Most popular
Growth
NZ$1,500

For sustained growth. I manage search & email and run ongoing CRO sprints toward your targets.

  • Ongoing SEO/SEM management
  • Full build-out of your lifecycle email flows
  • Continuous CRO experiments
Enquire
Scale
NZ$3,000

For brands ready to push hard. I act as your growth lead across every channel — strategy and execution.

  • Everything in Growth, plus:
  • Advanced customer journey mapping
  • Priority support & weekly strategy calls
Enquire
MS
Michael Sowden
Digital marketing specialist
Christchurch, NZ
3
Years exp.
Full
funnel
Google AdsSEOMeta AdsKlaviyoCROShopify
Currently with KZN Digital · prev. Bargain Chemist
About

One specialist, the whole funnel

I'm a digital marketing specialist based in Christchurch, NZ. I work across paid search, SEO, email and CRO — not as separate services, but as one connected system.

Most ecommerce brands are strong in one channel and leaky everywhere else. I look at the full picture, find where revenue is slipping through, and fix it. When you hire me, you get me — not a pitch from a senior and then work from a junior.

Specialist · KZN Digital Current

End-to-end management of multi-channel campaigns — setup, targeting and budget pacing, A/B testing and audience analysis to lift ROI, and Google Tag Manager tracking for clean attribution and client reporting.

Digital Marketing Executive · Bargain Chemist Prior

Led the ecommerce ecosystem for a Shopify retailer — CRO and UX, product and site optimisation, full-cycle email marketing with A/B testing, and SEO/SEM strategy with partners.

Work with me →

Let's talk

Tell me where the business is and where you want it to go. I'll tell you what I'd actually do — no sales pitch, just a straight conversation.

Available for new clients — 2 spots this quarter