NovaReachFind the leak.
Fix the funnel.
I run SEO, paid search, email and CRO for ecommerce stores, and I treat them as one plan. You deal with me the whole way. Nobody junior touches your account.
across paid & organic
writing on search
not just one channel
- Welcome Live
- Abandon cart Live
- Browse Missing
- Winback Missing
Google Ads Is Pulling Promotions From Your Website: Check Them Before Black Friday
Since 12 October, Google Ads can turn the deals on your site into ad promotions. How to see what it added, and why I'd switch it off before BFCM.
Hands-on in the platforms that move the money
I'm logged into these every week. Most of the problems I fix sit in the gap between two of them.
Which one sounds like your store?
Pick one. You'll see what I'd check in week one and what you'd have at the end of it.
What I check first when traffic isn't paying back
- Search terms you're paying for that never convert
- Performance Max: asset groups, feed titles and whether it's eating your brand searches
- Conversion tracking. Is Google optimising toward the right action?
- SEO pages ranking 5 to 15 that one fix pushes onto page one
Where the visitors you already paid for fall out
- GA4 funnel: where they drop out. Product page, cart or checkout?
- Freight and GST shown late. It kills more NZ and AU checkouts than anything else I see
- Mobile product pages: speed, and what shows before anyone scrolls
- Session recordings on your top three landing pages
Why first-time buyers never come back
- Klaviyo flows: which are live, which are missing and which are quietly broken
- Post-purchase. Does anyone actually ask for the second order?
- Segments: VIPs and lapsing customers shouldn't get the same email
- Email capture. How much of the traffic you paid for leaves without giving you an email?
Your first 90 days
What happens, when it happens, and what lands in your inbox at each step.
Audit
I get access, check tracking end to end, and go through your ad accounts, funnel and email flows to find every leak.
DeliverableAudit reportevery leak, rankedRoadmap
Fixes ranked by likely impact against effort, so we start with whatever's worth the most.
Deliverable90-day roadmapshared, live docFirst fixes live
Quick wins shipped, tracking cleaned up, and the first A/B test running on your store.
DeliverableChange logevery change, datedReport and next tests
One page on what moved, what didn't and what's next, plus a five-minute video walking you through it.
DeliverableReport + Loomrevenue first
Notes on what's changing
Most weeks I pick one change in search, paid or email and write what NZ and AU stores should do about it. It's the quickest way to see how I think.
One change a week, and what to do about it
Every Monday I send that week's note as a four-minute email. Each one ends with the setting, flow or test I'd change first.
You're in. The first issue lands on Monday.
Free. One click to unsubscribe.
What it costs
Senior, hands-on work for less than an agency charges for the same channels. Prices are in NZD, plus GST.
A proper look at one area of your store, with a ranked list of what to fix first.
- Tracking, funnel and one channel in depth
- Ranked fix list with expected impact
- 60-minute recorded walkthrough
- Two weeks of email support
Two channels run properly, plus a conversion test shipped every month.
- Two channels, e.g. Google Ads + Klaviyo flows
- One CRO test shipped a month
- Monthly one-page report + video
- Fortnightly check-in call
I act as your growth lead across every channel. I write the plan and I do the work.
- Search, Meta, SEO, email and CRO in one roadmap
- Customer journey mapping
- Weekly strategy call
- Priority support
- Three months, then month-to-month. No lock-in contract.
- You own every account and all the data. Nothing is held hostage if we stop.
- Ad spend goes straight to Google and Meta. I don't mark it up.
- Reports padded with vanity metrics. Revenue comes first on every page.
Not sure yet? Start with the free store audit: three quick fixes and no sales pitch.
- Based
- Christchurch, NZ
- Now
- Specialist, KZN Digital
- Before
- Bargain Chemist
- Works in
- Google Ads, Meta, GA4, GTM, Klaviyo, Shopify, Search Console
One person, the whole funnel
Most ecommerce brands are strong in one channel and leaky everywhere else. I work across paid search, SEO, email and CRO so I can find where the money's slipping out and fix that first.
When you hire me, you get me. The person on the first call is the person in your ad account.
I run multi-channel campaigns for agency clients: setup, targeting, budget pacing, A/B tests and audience work. I also build the GTM tracking that the reporting relies on.
Ran ecommerce marketing for a Shopify retailer. That covered CRO and UX, product pages, email with A/B testing, and SEO and paid search alongside outside partners.
Send me the store. I'll find the leak.
I'll reply within one business day with the three things I'd check first. If it looks like a fit, we book a 25-minute call.
Got it. I'm looking at the store.
I'll reply within one business day (Christchurch time) with the three things I'd check first:
- Where your paid and organic traffic lands, and whether those pages can convert.
- Checkout and product-page friction a customer would swear at.
- Whether email is doing any work after the first order.
If a retainer makes sense I'll say which one. If it doesn't, I'll say that too.